Schnell Entertainment & Electronics

"You Can See & Hear Clearly Now"

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Media Rooms


Home-theater systems continue to drop in price and rise in sales. Parks Associates, a leading high-tech research firm, states that an estimated 28 percent of all US households now have a home-theater system.

But what's the difference between a simple, well-equipped family room with a home-theater system and a true media room or dedicated home theater that would make any audiophile or film buff truly happy?

"There's a big misconception out there that by simply plugging a surround sound system into a fairly large TV (anything bigger than 27 inches), you have a home theater," says James Theobald, marketing director for Theo Kalomirakis Theaters of New York. "It takes a lot more than that."

Schnell Entertainment specializes in dedicated home theaters, where the sole function is to view movies. He says that while a high-end media room provides a variety of uses for the family, both it and a dedicated home theater have certain requirements that make them stand out:

A Big Screen

"For true immersion in the theater experience, it all starts with a big screen. About six feet wide is a pretty good size. For larger rooms, 80 or 90 inches are usually the smallest sizes that justify a dedicated home theater. Ten-foot screens are about the maximum, as you would have to sit about 15 feet from the screen for optimal viewing.

Surround Sound

A home theater needs at least a 5.1 system (five full-range speakers and one subwoofer) for total immersion in theater-like sound, where dialog, sound effects, background music and low-frequency (bass) emanate from specific speakers placed carefully about the room. But many people are going with the new 6.1 and 7.1 systems to really fill the room with sound.

Amplification

An A/V receiver with the proper decoder is required for multichannel audio formats (such as Dolby Digital EX 6.1 or THX Surround EX). Some of these receivers have integrated amplifiers and equalizers; others house those components separately. Most manufacturers package their components together--a convenience for the consumer. "You need to make sure all the components complement each other, and that there's enough amplification to drive the sound.

Control System

Most people are going for touchpad controls that integrate many systems. "People like to be able to enter their home theater, turn on the components, set the room temperature, dim the lights and close their shades all from one controller.

Something to Watch

The whole point of a home theater is that people will be able to watch something. This is where the DVD player and even the trusty VCR retain their place as must-haves. And don't forget the TV signal, which most often comes from satellite dishes or through digital cable. "Satellite is becoming more popular because they carry a lot more high-definition broadcast.

So those are the basics that turn a regular room into a spectacular media room or home theater, but what about the bells and whistles? To provide your clients with a media experience they'll remember, suggest these popular items:

Media servers (often simply a powerful PC) allow users to store multiple entertainment formats (video, audio, photographs, etc.) and enjoy them through their television, computer or stereo system.

Digital video recorders (such as TiVo) allow for easier recording of television programs and storing them on a hard drive--no tapes, CDs or DVDs. However, such recorders also involve a subscription service.

Professional home theater designers optimize acoustics by properly sizing the room and placing materials that properly absorb, reflect or diffuse sound. They also optimize sightlines by placing seating in an amphitheater style and at the proper distance from the screen

Seamless integration of the electronics into the design of the room by placing components behind a wall or cabinet with hidden access and placing speakers in the ceiling or wall provides a clean, sleek look to the home theater..

Some pretty spectacular seating is available, such as recliners with massage and heat that are styled after true theater seats (only more plush). There are also specialized home theater seats with speakers and subwoofers hidden within.